At home, at work, and in the community — Adobe Stock is helping visualize veterans beyond the battlefield

At home, at work, and in the community — Adobe Stock is helping visualize veterans beyond the battlefield

By Sarah Casillas

Posted on 08-12-2021

Creativity is powerful: it brings us together, helps lift us up in times of difficulty, and inspires us all to do more and be part of positive change in the world. At Adobe, we believe in Creativity for All. To that end, one of our goals at Adobe Stock is to expand the available imagery depicting underrepresented groups.

Many people may not realize this, but U.S. Military veterans and active armed services members are quite often inaccurately represented. Today, the U.S. Military is increasingly a workplace that is as diverse in terms of race, religion, gender, and sexuality as the rest of the civilian world. The stock photo, video, and graphics landscape should reflect this.

We released a creative brief, called Veterans Return, as part of the Adobe Stock Advocates program to help inform stock content creators about what kind of imagery is most in demand to accurately depict these groups. The creative brief asks both creatives and consumers of stock images to expand beyond typical, often narrow ways of representing people in the armed services. We hope to inspire creators to engage with veterans in the stock image landscape and expand our shared understanding of service, community, and identity.

Visual media like movies, television, and advertising shapes our understanding of the world and the people in it. Our ideas of various professions and workplaces are deeply influenced by how media represents them. Veterans, and members of the armed services generally, are no exception to this rule. From “All Quiet on the Western Front” to “Dunkirk”, the vast array of professions, experiences, and members of the military are portrayed as soldiers in the heat of battle. Not only is this largely unrepresentative of the diversity within the military, but it reinforces a stereotype that military life is young men at war.

Collage of 4 images with veterans and service members in thier uniforms.

Credits (clockwise from top left): Adobe Stock/Bowery Image Group Inc./Stocksy, Adobe Stock/Cavan Images, Adobe Stock/roza, Adobe Stock/Hero Images.

Beyond the warrior stereotype

One of the major stereotypes in stock images about veterans and active service members is that they’re always more or less in the heat of battle. It’s part of what Michael Isom, member of Adobe’s Veteran Employee Network (VEN) with over 20 years of military service, calls the “warrior stereotype,” which depicts members of the military as “middle-aged, typical-height-and-weight men” who are generally in heroic-seeming combat roles like Green Berets or Navy SEALS.

As many veterans will point out, most roles in the armed services are far removed from the battlefield. This video, part of the PBS Veterans Coming Home series, explains how much of the military depends on the support of trained mechanics, engineers, supervisors, medical professionals, etc. While these roles may not be center stage in Hollywood dramas, it’s important for them to exist accurately in stock images — just the same as any other reality.

When they’re not on the front line, veterans or service members are often depicted in entertainment and advertising media as being defined by their trauma, PTSD, or their inability to return to civilian life. This can be just as damaging a stereotype because it reduces complex human beings, and the many ways they adjust to civilian life, into caricatures defined by combat, violence, and mental illness.

“There’s a lot of cognitive dissonance,” says Isom. “The general perception is that we [veterans] are ‘heroes’ but that veterans have ‘baggage’ and I think that’s a gross overgeneralization.”

This dichotomy between the warrior stereotype and the wounded veteran puts members of the military and veterans into two categories: either the superhero patriot (an unrealistic fantasy) or the broken soldier (a one-dimensional person defined by their trauma). This leaves little room for the vast spectrum of ways people who have served exist in the world around us — as family members, community leaders, coworkers, and so on.

When reflecting on what he sees unifying the diversity of veterans and service members in the world, Isom returns to a core value: selfless service. “This is true across military organizations,” he says, “putting others before yourself and showing up for the community.”

Credit: Adobe Stock/VIA Films.

Seeing the values behind the uniform

Like many identities, being a veteran isn’t something that’s always immediately visible. It’s not something people wear on their sleeves all the time. In stock images, where clarity is important, there’s a temptation to rely exclusively on markers like clothes or weapons. But these images often come off as a cliche.

“It’s unfortunate to say, ‘Hey, we need images of vets. The only thing we can use are external identity markers like uniforms, dog tags, tattoos,’” says James Slaton, Adobe employee and San Francisco site lead, Adobe VEN. To many veterans, these kinds of visual cliches can feel reductive and off-putting.

The reality is that veterans generally dress and look like anyone else. Vets might decide to grow beards, wear business suits or baggy clothes, and dye their hair. This unseen multiplicity presents a challenge for stock image-makers to represent veterans with sensitivity while still providing content that can be used by brands trying to depict veterans. “I see the complexity in trying to portray veterans in a non-stereotypical way,” Slaton reflects.

Images that feel rooted in values and action can help us imagine ways to expand the ways veterans and service members are seen. This MetLife video, for example, focuses on veterans’ capacity for entrepreneurship, leadership, and mutual care. Bank of America’s Veteran Entrepreneur Lending Program highlights entrepreneurial veterans with unexpected stories as well. And veterans outreach programs at companies like Ford and Boeing mix images of veterans in and out of uniform within the context of workplace values.

Beyond adding important and much-needed nuance and diversity to how we view veterans, images that go beyond the uniform reach people in a deeper and more personal place.

As a veteran, says Slaton, “I’m going to identify with a photo of someone who has confidence, strength, or resilience, whatever that looks like, because I identify with those values.”

Two images of men looking off to the distance smiling.

Credits (from left): Adobe Stock/Maskot, Adobe Stock/Hero Images.

Getting veterans behind and in front of the camera

As part of the Advocates program, Adobe Stock has established the Artist Development Fund, a $500,000 creative commission program that awards artists from traditionally underrepresented communities financial support to help them realize their creative vision.

Along with the other Adobe Stock Advocates program creative briefs, Veterans Return is more than just a call for more diverse, inclusive, and nuanced representations of veterans and service members. It’s also a call to empower veterans behind the camera to document their world and diverse communities. Representation along all parts of the creative process matter when it comes to enriching and expanding the visual landscape.

Contributors wanted: Get inspired with Veterans Return and other Adobe Stock Advocates program creative briefs. Then upload your best work to share your vision and sell your images on Adobe Stock.

Topics: Creativity, Photography, Video & Audio, Government, Creative Cloud,

Products: Creative Cloud, Stock,

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How Adobe powers 21st-century learning

How Adobe powers 21st-century learning

Small child touching cubes with light.

By Chitra Mittha

Posted on 08-11-2021

The realities of the modern workplace present new and unique challenges to traditional education paradigms. It wasn’t so long ago that schools taught a core curriculum of “essential knowledge,” along with hands-on skills that would prove useful across many disciplines. But facts and skills now age much more rapidly than they used to.

Today, a world of information is available on demand — yet much of that information is outdated or inaccurate. Digital fluency has become an absolute “must-have” in almost every industry — yet technologies and even entire sectors can become obsolete overnight, requiring workers to re-skill and change careers multiple times throughout their lives.

In response to these challenges, educators are turning increasingly to a framework of “21st-century learning,” focusing on skills and content that will equip students to survive and thrive in their future careers — not only in technical disciplines, but also in the ever-expanding range of fields that leverage digital platforms in their day-to-day workflows.

Let’s take a closer look at the ideas these teachers advocate — and how Adobe is helping bring those ideas to life in classrooms around the world.

What is 21st-century learning?

The term “21st-century learning” defines a range of core competencies designed to help students navigate today’s fast-changing world. This framework represents a shift away from the old paradigm of memorizing “important facts,” toward an increased emphasis on critical thinking, self-directed learning, productive collaboration — and, in particular, digital literacy.

This shift is a crucial one for several key reasons. Now that we have a world of data at our fingertips, memorized facts are far less useful than the practical ability to find and interpret applicable information. As technical knowledge rapidly grows outdated, career growth depends on staying curious and trying new approaches. And as social connectivity surrounds us 24/7, clear communication and agile cooperation have become increasingly vital life skills.

Many of today’s students already live with these realities, having grown up in a fluid and highly personalized digital ecosystem. That means 21st-century learning is crucial for teachers who seek to keep education engaging and relevant. The first step is to take stock of the skills most essential for today’s students — and look for ways to cultivate those skills in the classroom.

21st-century skills in education for students

  • Learning Skills: The 21st-century learning paradigm begins with the “four Cs” — communication, collaboration, critical thinking and creativity. In a world where most work is collaborative, students need to understand how to communicate their ideas and questions within a group and apply their knowledge and talent toward that group’s common goal. At the same time, students need to be able to think critically about new information and to synthesize their existing knowledge into creative new perspectives and solutions.
  • Literacy Skills: The “four Cs” break out into a wide range of specific applications. For example, effective critical thinking requires not just digital media literacy, but also broader informational literacy, as well as technological literacy. Students need to know how to recognize inaccurate or questionable information on social media, how to self-educate and perform research using reputable sources, and how to navigate today’s rapidly evolving technological universe to keep their knowledge and skills relevant.
  • Life Skills: At the same time, these practical skills have to be balanced with life skills. Students need to learn to be flexible enough to adapt plans in response to changing circumstances, while also knowing how to take initiative on starting projects, and motivate their team members to achieve a shared goal. In this age of distractions, students also need to learn how to maintain focus and stay on task. And since networking is critical for career growth, students need to know how to expand and leverage their social connections for everyone’s benefit.

How does Adobe drive 21st-century learning?

To help students develop 21st-century skills, teachers must cultivate digital fluency across a wide range of class subjects and content formats. In fact, a 2017 EDUCAUSE report found that digital literacy is a core competency for the modern workplace, where most job roles require at least a base-level understanding of digital content creation — and full digital fluency greatly enhances a student’s employability.

Recognizing the critical importance of digital literacy in 21st-century learning, Adobe has taken a proactive role in helping faculty utilize digital tools and content in their classrooms. For example, Adobe offers step-by-step guides to help teachers integrate digital assignments into lesson plans using the Creative Cloud platform. Adobe also makes it easier for remote learners to transition back to the classroom with paperless worksheets that replicate the assignment workflows they recognize from home.

The bridge to digital transformation

On a broader scale, digital classroom experiences are only one component of the overall journey toward digital transformation. By replacing paper-based processes and filing systems with digital tools and workflows, schools can streamline communications and operations, gain deeper insights into each student’s progress, and pinpoint opportunities to reduce costs while delivering more impactful education.

At the administrative level, for example, Adobe Acrobat and Adobe Sign, help make paperwork paper-free for K-12 administrators, by enabling parents to e-sign digital consent forms and liability waivers. These forms can be signed from any connected device, freeing parents of the burden of physically traveling to the school just to sign a piece of paper. What’s more, Adobe Sign automatically and securely stores final signed documents and audit trails of every transaction — making it easy for staff to manage, organize, and search for any document, while reducing risk.

By integrating 21st-century learning approaches and digitally transformed environments, schools can equip students to thrive in a diverse range of careers, throughout many decades to come.

Find out more about how Adobe technology can encourage digital literacy by visiting the Adobe for Academics website. And visit the Education Resource Hub to explore a wide range of resources focused on paperless approaches that underpin a successful digital transformation.

As always, feel free to get in touch with questions on how to bring digital literacy and transformations to life for you and your students and staff. We’re here to help!

Topics: Digital Transformation, Insights & Inspiration, Future of Work, Education, Document Cloud, Produc

Products: Document Cloud, Acrobat, Sign,

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Adobe announces Adobe Experience Cloud for Healthcare expanding digital transformation capabilities to patient experience

Adobe announces Adobe Experience Cloud for Healthcare expanding digital transformation capabilities to patient experience

Man having a video conference with his doctor.

By Tom Swanson

Posted on 08-10-2021

When it comes to healthcare, consumers expect the same personalized digital experiences they’ve become accustomed to in other aspects of their lives like shopping, online banking or booking travel.

Healthcare brands looking to become trusted partners for their patients and members need to provide contextually relevant experiences across multiple channels while safeguarding consumers’ personal data. Adobe is expanding the customer experience management capabilities in Adobe Experience Cloud to healthcare industry, with Adobe Experience Cloud for Healthcare. The comprehensive offering is HIPAA-ready and built on Adobe Experience Cloud applications, empowering healthcare companies to improve quality of care, reduce costs, and accelerate the transformation of digital care.

Secure and personalized digital experiences

The healthcare offering will include Adobe Experience Cloud applications that can comply with HIPAA (I.e., “HIPAA-ready”) such as Adobe Experience Platform, Adobe Real-time Customer Data Platform (CDP) and Adobe Journey Optimizer in early 2022. Current HIPAA-ready Adobe applications include Adobe Marketo Engage, Adobe Experience Manager as a Managed Service, Adobe Connect as a Managed Service, Adobe Sign and Adobe Workfront.

By expanding Adobe Experience Cloud capabilities for healthcare, payors, providers, life sciences and pharmacy companies can create and deliver personalized digital experiences that safely use personal data to inform real-time, omnichannel experiences.

Key capabilities of the offering aimed at empowering patients and members to more actively manage their health include:

  • Data-driven decisioning – Through Adobe Real-time CDP, Adobe will enable activation of integrated healthcare and consumer data to surface actionable insights and improve the patient and member experience. Unified patient data, updated in real-time, enable healthcare brands to create and deliver personalized recommendations and reminders tailored to individuals’ unique needs.
  • Adherence to industry standards – Adobe Experience Platform provides proprietary privacy, security, and governance infrastructure which are based on healthcare industry standards allowing for effective, meaningful and safe utilization of data for the right purpose, at the right time.
  • Healthcare and life sciences ecosystem integrations – Seamless integrations with industry data, technology and implementation partners, including Accenture, Deloitte, Microsoft and Veeva will empower healthcare companies to manage key sales and marketing workflows, as well as patient and member data, easily and securely. This helps healthcare companies to improve outcomes, reduce cost, and increase customer loyalty.

Leading healthcare brands are participating in an early access program designed to prioritize best-in-class experiences across healthcare and life sciences. Additional brands including Pfizer, Mercy Health, Roche Diagnostics, CommonSpirit and Change Healthcare already use Adobe Experience Cloud applications to transform the digital healthcare experience.

Topics: Digital Transformation, News, Healthcare, Experience Cloud,

Products: Experience Cloud, Experience Platform, Marketo Engage, Experience Manager, Sign, Workfront

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what-is-the-best-time-to-post-on-youtube?

What is the Best Time to Post on YouTube?

YouTube is unarguably the most popular place to gobble down video content. It is the second most visited website in the world after Google.

YouTube is not only watched by almost everyone but also gets used by people from every walk of life, including marketers like you, to promote their brands among a large audience.

And one blaring question that always sits on top of every marketer’s mind is how to get more traction on their channel.

To run a successful YouTube channel, creating quality content is the top-notch priority. But another factor that impacts the performance of your video is the timing of publishing.

In simple terms, you need to know the best time to post on YouTube.

Choosing the best time to post videos on YouTube for publishing ensures that your video receives as much audience as possible.

However, finding the best time to post on YouTube can be a tricky quest. Therefore, this article will discuss the tips to find the best time for your brand.

Let’s dive in!

Why does the Best Posting Time on YouTube Work differently?

Unlike other social media networks, the best time to post on YouTube has different math behind it.

On social media platforms like Facebook, Twitter, or Instagram, the minute you publish a video, it takes its place in the feed of your followers.

The case is not the same for YouTube.

YouTube, just like Google, takes time to index your video. Simply put, once you upload your video, YouTube takes time to understand and process it before unleashing it on people’s home screens or search results.

Therefore, it is standard practice to always publish your video 2-3 hours before your peak time, so by the time your audience comes on YouTube, the video will be well placed in the search results.

For instance, if your best time to post on YouTube turns out to be between 7 and 10 pm, then you need to post between 2 and 4 pm.

But all this wisdom comes in handy when you know the best time to post your videos. Let’s find that out, Shall we?

So, what is the Best Time to Post on YouTube?

If you are here for a short answer, let me make it super quick for you.

The best time to post on YouTube is between 2 to 4 pm (EST).

But there is a caveat!

It’s possible that the above best time might not work for you. Such is the case because there is no one-size-fits-all best time. And this applies to all social media platforms. Look at our recent studies on:

Your best time depends on the location and behavior of your audience since every individual on YouTube has different content preferences, location, and log-in time to use YouTube.

So, it is more suitable to test and find your own data than to stick to a fixed template of best times.

However, if you are a new channel and don’t receive much traffic, using average time is your best option because YouTube doesn’t provide the data necessary to define the personal best time to accounts that receive little traffic.

Nonetheless, the average time frames can be a good start before you set out to test for your personal best time to post. There are fair chances that these fixed times may work wonders for your brand on YouTube.

Let’s check them out:

  • Frederator Networks suggests posting between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends
  • Boosted concluded that posting on Sunday, either at 11 am or 5 pm (EST) is best
  • HowSociable favors 2 to 4 pm (EST) as the most effective time and Thursday and Friday as the most effective days
  • InVideo suggests posting between 12 to 4 pm (EST) on weekdays and 9 to 11 am (EST) on weekends

Note: All the time frames have considered YouTube indexing, i.e., all the timings are a few hours before peak viewing times, best to publish your video, and not the actual peak timings.

Key Takeaway from the Studies

In a nutshell, based on all the data collected by multiple brands, we can say that the average best time to post on YouTube is between 2 to 4 pm (EST) on weekdays and between 9 to 11 am (EST) on weekends.

best-time-to-post-on-yourtube

Since this posting time has come out after accounting for indexing time, it is obvious that the average actual peak time is in the evening.

This insight becomes more interesting when you realize that most people use YouTube during typical TV watching time. Isn’t that a win for streaming?

How to Find Your Best Time to Post on YouTube?

Now that you are well-equipped with the average best time to post on YouTube, it is time to find the best time specifically for your YouTube channel.

How do you do that?

The easiest way to find the best time to post on YouTube is by looking at the recently introduced ‘When your viewers are on YouTube’ report.

Let’s go through the step-by-step process to learn the best time frames that can help you make the most of your YouTube video efforts.

Step 1: Access the Analytics section

Firstly, head to the YouTube studio.

YouTube-studio

On your channel dashboard, find the Analytics section in the left-hand side menu. Click on it to access tons of data to understand your Page’s performance.

Analytics-section

But we are looking for a specific graph. You will find it in the “Audience” tab of the “Analytics” section.

audience

You will see a purple bar graph. That’s our destination. Now the next step is to assess it.

chanel-analytics

On the other hand, if you don’t see the graph under this section, it is because your channel didn’t gain enough viewer data in the last 28 days.

viewers-on-youtube

But don’t worry, later in the article, we will discuss the ways to find out the best time to post videos on YouTube without the help of the audience graph.

For now, let’s continue with the further steps.

Step 2: Find the Best Day and Time to Post

The “Where to find your audience” graph shows you the data for the last 28 days and is based on your time zone.

graph-shows

The dark purple bars in the graph indicate the timings on a specific day when most of your audience is present on YouTube.

Similarly, the lighter bars indicate the times when the presence of the audience is the lowest.

So basically, these reports tell you the time when most of your audience is present on YouTube to watch your videos.

It is helpful because the best time to post on YouTube is when most of your audience is live to see your video. If you post keeping these times in your mind, your video will appear on the home page when the most audience is present.

Unlike other social platforms, you can’t post on YouTube every day, given the time it takes to make a single video. So you have to choose the best day.

What to do if you have multiple dark bars throughout the week?

In such a case, pick a day with a shade lighter purple bars that comes near your main day. It has been seen that videos tend to get most of their views in the first 2 days. So it’s better to align your posting with the two peak days.

For instance, in the above example, Friday has the darkest bar, and Thursday stands second. Now posting on Thursday will also get you a view of Friday. But posting on Friday will get you the views of Saturday, which is clearly a bad day according to the graph.

How to Find the Best Time to Post on YouTube without the Audience Report?

Alright, you are new on YouTube or don’t have enough daily flux of audience for the “When your viewers are on YouTube” report to appear. How do you find your best time?

By crunching some numbers manually.

You will find another section in YouTube analytics, inside the ‘Overview’ tab called ‘Real time’ on the right-hand side.

Real-time

It provides the number of views you have got in each hour within the time frame of the last 48 hours.

time-frame

I’d recommend tracking this data for a month or quarter in a spreadsheet to spot the pattern of views across a week. This way, you will be able to find what day and time your audience remains the most active.

Also, you can use the average best time to post data we discussed in the beginning to kickstart the tracking process. See if the universal time works for your niche or not.

Wrapping Up

Video marketing is not easy. The excruciating amount of effort and time it takes to export a single video is a lot.

That’s why it’s important to turn every stone that can get your hard-made video its due success, including finding the best time to post on YouTube.

With the methods discussed above, you will find the best times to make your YouTube videos live.

So take inspiration from general popular time, analyze your data with YouTube analytics and kickstart your successful YouTube marketing.

Also, don’t forget that posting at the best time is just one factor in getting you in the spotlight. Consider it more as a chance to show the high-quality content you have tailored. In the end, it all comes down to one thing – creating quality content for your audience.

Don’t forget to use a tool that can assist you in your social media marketing efforts from timely posting to analyzing the performance.

Frequently Asked Questions

🌟 What is the best time to post on YouTube on Friday?+

Studies done by multiple sources suggest that the best time to post on YouTube on Friday is between 2 to 4 pm (EST).

🌟 What time should I post on YouTube?+

Your posting should be totally in sync with your audience’s behavior. It is better to go through the YouTube Analytics section and find out the time frames when most of your audience uses YouTube and use those time frames as your posting time.

🌟 How often should you post on YouTube?+

Posting consistently on YouTube will yield you excellent results and maintain constant growth. It is essential to maintain a schedule if you don’t want to slip away from the minds of your subscribers. Posting at least once a week is considered a reasonable frequency. But then again, it depends on your niche and how much time it takes you to make a single video.

🌟 How do I get more YouTube views?+

Here are a few tips to improve your view count on YouTube :

  • Create quality content
  • Encourage viewers to subscribe
  • Create playlists for continuous view
  • Promote other videos with end screens and cards
  • Add a watermark to your videos
  • Use custom thumbnails
  • Cross-promotion on other social channels
  • Create a community
  • Optimize your YouTube profile
🌟 Is YouTube important for Business?+

YouTube has everything a business could ask for – a vast and engaged audience, spectacular ad tools, and a simplified analytics section. If video is the king of content then YouTube is the kingdom. Businesses of all walks can use YouTube to increase brand awareness and engage with potential customers across the globe.

The content format enables businesses to showcase their product and services in a more efficient and immersive way. And the best part is it’s free.

The post What is the Best Time to Post on YouTube? appeared first on SocialPilot.

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18 iPhone Photography Tips You Need to Know

Even though we’re all carrying around phones with professional-quality cameras these days, not all of us know how to take professional-quality photos.

Learning how to take professional photos with your iPhone is good for more than just expressing yourself better. Great photos can help you get noticed on social media — both humans and social media algorithms appreciate interesting visual content.

Use these 18 iPhone photography tricks to elevate your game.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

iPhone photography: Composition tips

Composition refers to how the visual elements are arranged in your photo. One step towards taking professional iPhone photos is learning a few tips to improve your composition skills.

1. Shift your perspective

When we start taking photos, it’s only natural that we take them from about the same position we see the word from. Unfortunately, this doesn’t make for the most exciting photos.

To step up your game, try taking photos from outside your regular sitting or standing position. You can do this by shooting your subject from high or low angles.

low angle show of person standing in a field

Source: Oliver Ragfelt on Unsplash

Low-angle shots are a great way to put an interesting spin on iPhone product photography. They work well whenever you have a single subject that’s too big to fit in the frame when you get up close.

2. Look for detail in close-up shots

Good photography is all about showing people the world in a novel way. Shooting close up can make everyday objects look unexpected.

up close shot of a yellow leaf

Source: Ibrahim Rifath on Unsplash

Look for interesting colors, textures, or patterns in your subject that might go unnoticed from far away.

3. Turn on grid to follow the rule of thirds

One simple iPhone photography trick is called the rule of thirds. This rule divides the field of your image into a three-by-three grid.

Placing your photo’s main subjects along these lines creates more visually compelling images.

grid switch on iPhone camera settings

Activate the grid lines by going to the Camera section of your iPhone’s settings and toggling the Grid switch to on.

4. Find leading lines

When you incorporate long, straight lines into your photo, you provide viewers with a roadmap to your image that helps them make sense of it. These lines are called leading lines because they lead the eye around the picture.

person descending an elevator in black and white

Source: John T on Unsplash

Leading lines can divide your photo into distinct parts, adding visual interest.

Leading lines that run from the edge of the field toward the center of focus give your photo a greater sense of depth.

leading lines showcasing rail freight

Source: Andrew Coop on Unsplash

5. Create a sense of depth

When we first learn to compose a shot, we usually only think about the frame in two dimensions. But our eyes love to be tricked into seeing depth in a flat object like a photo.

Take advantage of this by emphasizing depth in your composition. As we just saw, you can do that with leading lines, but that’s not the only way.

Placing a close-up subject against an out-of-focus background is a simple way to create a sense of depth.

focused photograph of froth pouring into mug of coffee

Source: Luke Porter on Unsplash

You can also do the opposite. Try framing a photo’s main subject behind a slightly out-of-focus object in the foreground.

Try including distinct visual elements at different depths for a multi-leveled sense of depth. This technique works especially well in outdoor or landscape photography.

group of buildings situated near Bethlehem

Source: Toa Heftiba on Unsplash

6. Play around with symmetry

Our brains like some symmetry, just not too much. To strike a balance, eye-catching compositions often have unequal elements on opposte sides of the frame.

This trick gives your photo a sense of organization without being too predictable.

bottles of whiskey lined up in a bar

Source: Shirota Yuri on Unsplash

Notice how leading lines connect the group of whiskey bottles to the single glass in the photo above. The two elements connect opposite parts of the frame and create visual contrast.

7. Keep it simple

If you’re taking iPhone photos for social media like Instagram, don’t forget that most people will see your work on small mobile screens.

A complex composition that looks great in a large print hanging on a wall can become busy and confusing on a mobile device.

Paring your compositions down to a few key elements makes them easier to understand on a small screen.

8. Pick the right orientation for your subject

In the same way that you wouldn’t use a cake recipe to bake a loaf of bread, the recipe for a great landscape photo isn’t the same as the one for an action shot.

The choice between portrait (a frame taller than it is wide) and landscape (a frame wider than it is tall) orientation may seem simple, but there are a few things to consider when making the decision.

As the name suggests, portrait orientation is the go-to format for iPhone portrait photography. It’s also usually appropriate anytime you’re shooting a single subject.

portrait of a male shopkeeper in Tehran

Source: Khashayar Kouchpeydeh on Unsplash

Portrait orientation is effective when you want to keep the viewer’s attention focused on the subject. Full-body and fashion photography are other situations where portrait orientation is usually the best choice.

Landscape orientation works best when shooting larger subjects, like landscapes. This orientation gives you more room to compose visual elements horizontally.

portrait of street workers in an urban setting

Source: ia huh on Unsplash

This orientation makes it easier for viewers to move their attention between equally important elements in the same photo.

When deciding between horizontal and vertical photos, you should also remember that different social media platforms and formats have different requirements. For example, vertical images work best for Instagram Stories, while horizontal photos look better on Twitter. (More on recommended social media image sizes in a bit.)

9. Use portrait mode for portraits

In iPhone photography, “portrait” can mean two things. One meaning is the frame’s orientation, which we discussed in the previous tip.

“Portrait” can also refer to one of the iPhone camera app’s settings. Selecting portrait mode will make your portraits more striking. You can find the setting just next to photo mode, above the shutter button.

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Get the template now!

This setting adds blur to the background so that the photo’s subject will stand out even more.

Portrait mode on iPhone

10. Stage your shot

Your choice of subject will determine which visual elements you have direct control over. This means that the best way to compose your photo depends on what you’re shooting.

If you’re shooting a small or moveable subject, don’t hesitate to move things around to get the best lighting and composition.

For larger subjects, don’t just shoot from the first place you find. Moving around the scene can change the composition of your photo even if all the elements are anchored in place.

iPhone photography: Technical tips

There’s more to great iPhone photography than composition. It also helps to have a little knowledge about some of the technical elements that turn a click of the shutter into an image.

11. Use the camera timer for steady shots

We’re lucky that we don’t have to hold still for fifteen minutes just to take a photo anymore, but a shaky camera can still turn a perfect shot into a blurry mess.

Unfortunately, using your thumb to tap the shutter button on your phone’s screen can make the camera shake at exactly the wrong moment. But there is a better way.

The camera timer isn’t just for no-hands selfies. You can use it for any shot to keep both hands on the camera when the shutter opens.

This method works best when taking pictures of stationary objects. There’s no guarantee the bird you see will still be on the same branch when the timer goes off.

You can also use the volume buttons on the side of your iPhone to take photos. This method isn’t quite as stable as the timer, but it does help you keep a steady hand when photographing more dynamic subjects.

12. Adjust focus and exposure settings

Your iPhone’s automatic camera settings make your life a lot easier, but sometimes you need to take matters into your own hands. Two settings that are easy to adjust yourself are exposure (how much light the camera lets in) and focus.

The iPhone will guess what the subject of your photo is and focus on it. Unfortunately, it doesn’t always guess right. To focus on something else, tap the screen where you want to focus to override your phone’s guess.

You can do the same thing for the exposure settings. Once you’ve tapped where you want to focus, swipe up or down to create a brighter or darker exposure.

focus settings in dining room

The iPhone camera will default back to its automatic settings when it detects changes in the frame — usually either when you move or something in front of the camera moves.

To lock your current focus and exposure settings, tap the screen and hold your finger down for a few seconds. When AE/AF LOCK appears in a yellow box at the top of your screen, your settings are saved.

AE/AF LOCK saved settings

This feature is especially useful anytime you’re taking multiple shots of the same scene and don’t want to reset after every click. This includes iPhone product photography and portraits.

13. Avoid overexposure

Even if you’ve only taken a few photos before, you’ve probably noticed how important lighting is for a great picture.

In general, it’s better to err on the side of an image that’s a little too dark than a little too bright. Editing software can make a picture brighter, but it’s almost impossible to fix a photo that’s washed out by too much light.

That’s why it can be helpful to adjust how much light your iPhone camera lets in. To prevent overexposure, tap on the brightest part of the image to change the camera’s settings.

14. Use soft lighting

Quantity isn’t the only important factor in getting great lighting; quality matters too. Most subjects look best in soft light.

Soft light is produced when there’s something to blend the light as it travels from its source. Think of the difference between the harsh light from a bare lightbulb and the soft light from one covered by a lampshade.

When shooting inside, look for places where the light is diffuse. It’s also best to avoid placing your subject too close to any light sources.

If you’re shooting outside, try to avoid doing it during the middle of the day when the sun is directly overhead.

Wherever you’re taking photos, turn off your flash. Its light is as hard and unflattering as you can get.

15. Use HDR for photos with a wide range of light levels

HDR (high-dynamic-range) photos combine multiple shots taken simultaneously to produce a composite image.

Use HDR when your photos contain some very dark areas and some that are very bright. The HDR image will give you a level of detail that a standard photo couldn’t.

You can set HDR to be On, Off, or Automatic by tapping the HDR icon at the top of your screen in the iPhone camera app.

16. Know the recommended image sizes for different social media platforms

If your photo is going up on a social media platform, be sure it meets all the platform’s technical requirements.

Most social media platforms will crop or resize your photos if your files don’t have the right size or aspect ratio. Your photos will look better if you make the adjustments yourself rather than letting the algorithm do it for you.

To look up the size and quality requirements for every network, check out our guide to social media image sizes.

If you don’t want to memorize all the technical requirements on your own, you can use an app like the Hootsuite photo editor. It has built-in settings for each platform to help you get it right every time.

17. Use iPhone photography apps for professional-quality touch-ups

Trends in iPhone photography for social media are favoring a less edited look. But this doesn’t mean there’s no place for photo editing these days.

Apps like TouchRetouch can clean up blemishes and dirt in your photos.

To adjust the lighting, both Afterlight and Adobe Lightroom offer various tools to get that perfect ambiance.

And though the natural look is in right now, reports of the filter’s death have been greatly exaggerated. Apps like VSCO have filters that do everything from subtle enhancement to stylized color saturation.

18. Use iPhone photography accessories

The most useful photography accessories for your iPhone are tripods, lenses, and lights.

Tripods range from small pocket-sized units to large standing models. Whatever the size, they keep your camera steadier than your hands do. This is particularly important for iPhone night photography and other low-light conditions.

An external lens can extend the functionality of your iPhone camera. Some lenses have optical zoom. This is much more flexible than the built-in digital zoom feature. Other lenses are specialized for either close-up or distant photography.

A portable light source can give you more control over your photographs’ lighting conditions. It also avoids the harsh lighting of the flash.

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Lending a voice to protect Indigenous Peoples

Lending a voice to protect Indigenous Peoples

Natalie Contreras, an Adobe employee and advocate for the rights of Indigenous peoples.

By Adobe Life Team

Posted on 08-12-2021

August 9 marked International Day of the World’s Indigenous Peoples. Established in 1994, the day commemorates the first meeting of the UN Working Group on Indigenous Populations. The day is celebrated across the globe with cultural performances and events to bring awareness to issues affecting the world’s Indigenous communities.

To honor this holiday, we talked with Natalie Contreras, an Adobe employee and advocate for the rights of Indigenous peoples. Natalie joined Adobe through the Adobe Digital Academy, which offers individuals from nontraditional backgrounds an accelerated path to launching successful tech careers. She now manages the Adobe Digital Academy program, including the current cohort of interns and the alumni community networks.

Can you share a little about your heritage?

I identify as a multi-lineage descendant. My mom’s family is from the states in Northern Mexico of Michoacán, which is home to the Purépecha nation, and Durango, which is inhabited by the Tepehuán people. My dad’s family is from Mexico City and Jalisco, and those are Coca and Guachichil territories. My grandparents from both sides were in the Braceros Program as contract farm workers in the U.S. and eventually settled in what is now San Francisco, in the Mission District.

Why do you feel that Indigenous history is important?

I deeply appreciate the Mesoamerican cosmovision — that’s the larger interconnected scope of the Indigenous peoples across what some called “Turtle Island” (North America and South America). I connect to my Indigenous identity through traditional dance and song from these cultures. It’s a way to feel that interconnectedness with other communities.

I also want to acknowledge I’m a visitor on ancestral land of Indigenous Peoples. Where I was born, San Francisco, is known as Ramaytush Ohlone territory of the Yelamu tribe, and the names of the primary villages that were occupied by the Yelamu included a village site called Chutchui along Mission Creek, which is present-day Mission Dolores. It is important for me to speak on this because it’s important to acknowledge and center Indigenous people who have known and stewarded a relationship to the land, and whose descendants are alive today reclaiming their cultural heritage and traditions. I think it’s important to always give remembrance to the folks whose space I occupy.

Natalie dressed in traditional garb.

How did you start with traditional song and dance, and how does that allow you to connect with your heritage?

I was taking an ethnic studies class the summer before I went to college, and we had to do a presentation about cultural traditions. I begged my sister to take me across the bridge to a practice for a group that someone had started in the East Bay.

I really remember that day — as soon as I got out of the car, I could hear the drumming inside. When I opened the door, I was totally immersed, because you don’t just hear the music. You feel it.

I’ve now been dancing for over 12 years, with weekly practice and attending ceremonies like Indigenous Peoples Day on Alcatraz, as well as meeting with other Kalpullis who visit. Kalpulli is what we call these groups; it’s a Náhuatl word meaning house. It’s really cool because it’s all very intergenerational, and I love seeing it continue to represent many diasporas.

Why is International Day of the World’s Indigenous Peoples important?

There are people all over the world who are working against resource extraction in their communities, fighting for the right for sovereignty. It’s important to honor them and bring that global awareness to protect not just culture and traditions, but also the environment.

I’ve learned that Indigenous identity means being so much a part of the land that it no longer belongs to you; you are an essence of that land. We protect and we honor what we know is source and sustenance. It’s not just for ourselves — it’s for everyone.

How has the pandemic affected Indigenous communities?

In communities that were already facing a lack of resources and funding, the pandemic exacerbated those differences. The mortality rates are basically unheard of in some areas, and I think that’s being felt on a global scale. It has particularly endangered the elder community, which risks the loss of important culture, language, and history.

Simultaneously, some also had to evacuate due to wildfires in California last year. I wanted to help rally Indigenous leadership and give them tools and resources to help. I actually got to use my web development skills to help create a landing page for a local native tribe on the coast to help distribute relief grants across the community. We made the site accessible to people of all ages so community members could quickly update addresses and other information, which allowed relief to be distributed faster.

How can people help Indigenous communities?

That’s a really big question. Consider: What responsibility do I have? What can I contribute? How can I lend my voice?

I hope to raise awareness on the struggles of Indigenous people who are fighting for their right to access basic human rights, safe drinking water and sovereignty, and also to the disproportionate violence towards Murdered and Missing Indigenous Women Girls & Two Spirit relatives.

Here in the Bay Area, the Ohlone people are fighting to protect ancestral land and repatriate remains of traditional shellmounds. We also see headlines about the discovery of remains of Indigenous children in Canada. It’s critical to acknowledge and understand Indigenous issues and atrocities in order to make progress.

I encourage people to visit the Native Land app project to know the name of the people whose land you occupy; explore the Sogorea Te’ Land Trust, a matriarch-led group that advocates for the return of land to Indigenous people; and overall strive to understand local Indigenous perspectives.

Whether it’s lending your voice or supporting organizations that are doing work on the ground, you have lots of opportunities to raise awareness and defend Indigenous people.

Topics: #AdobeForAll, Brand, Adobe Life, Responsibility, Adobe Culture, Diversity & Inclusion

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Does pineapple belong on pizza? Settle the debate with Adobe Sign

Does pineapple belong on pizza? Settle the debate with Adobe Sign

Illustration of pizza slices and the words "The Signature Ingredient".

By Adobe Document Cloud Team

Posted on 08-12-2021

Nothing brings people together quite like pizza, especially as more people return to the office and dine in groups. But are all pizzas created equal? How about a pineapple pie? Adobe surveyed 3,000 people to see how this sweet — yet polarizing — ingredient stacks up when it comes time to order-in at the office.

Pineapple pizza: Yay or nay?

The long-held debate around pineapple on pizza has gripped many at the dining table and the water cooler. It may seem surprising to some, but almost half (44 percent) of U.S. adults actually enjoy the topping, with 73 percent of people open to pineapple flavor combinations outside of the traditional Hawaiian-style toppings. For lovers of the sweet and salty combination, pineapple-friendly pairings that topped the chart were bacon and pineapple, pepperoni and pineapple, and sausage and pineapple. Different regions have different preferences too, with pineapple on pizza being most popular in the Rocky Mountains area and the West Coast.

On the other hand, 41 percent of U.S. adults say they really dislike pineapple pizza. We even asked Hawaiians where they stand on the matter, and more than one-third said it was a no-go for them. And when it comes down to the pineapple debate, each generation certainly has their own take: Gen Z (50 percent), Baby Boomers (43 percent), and adults ages 76+ (52 percent) are more likely to dislike the topping compared to Gen X (35 percent) and Millennials (37 percent).

So why are so many people opposed to this signature fruity ingredient? For 54 percent of U.S. adults, it’s an issue of not liking warm pineapple. For 51 percent of Gen Z and 42 percent of Millennials, the texture simply does not work. And, for a particularly picky 10 percent of American adults, liking pineapple on pizza is a relationship dealbreaker.

Pineapple pizza: Are you in or out?

Needless to say, when it comes to the workplace, people are also conflicted about pineapple pizza’s place at the conference table. We haven’t met many at Adobe who would turn down a free slice, but 34 precent of pizza eaters we surveyed would choose to skip a free work-provided meal altogether if pineapple was the topping of choice. Still, we’re all human: when it comes down to the last slice in the box, most people (53 percent) at the office would devour it. It’s (free) pizza after all.

We want to know how you stack up on the pineapple pie chart. Are you for or against pineapple on your pizza? Share your preference here using Adobe Sign and you could win free pizza (pineapple or not) FOR A YEAR.*

* A year’s worth of pizza to be awarded in the form of a $2,000 USD check. For Official Rules visit here.

Topics: Trends & Research, Insights & Inspiration, Document Cloud, Productivity, Future of Work

Products: Document Cloud, Sign,

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At home, at work, and in the community — Adobe Stock is helping visualize veterans beyond the battlefield

At home, at work, and in the community — Adobe Stock is helping visualize veterans beyond the battlefield

By Sarah Casillas

Posted on 08-12-2021

Creativity is powerful: it brings us together, helps lift us up in times of difficulty, and inspires us all to do more and be part of positive change in the world. At Adobe, we believe in Creativity for All. To that end, one of our goals at Adobe Stock is to expand the available imagery depicting underrepresented groups.

Many people may not realize this, but U.S. Military veterans and active armed services members are quite often inaccurately represented. Today, the U.S. Military is increasingly a workplace that is as diverse in terms of race, religion, gender, and sexuality as the rest of the civilian world. The stock photo, video, and graphics landscape should reflect this.

We released a creative brief, called Veterans Return, as part of the Adobe Stock Advocates program to help inform stock content creators about what kind of imagery is most in demand to accurately depict these groups. The creative brief asks both creatives and consumers of stock images to expand beyond typical, often narrow ways of representing people in the armed services. We hope to inspire creators to engage with veterans in the stock image landscape and expand our shared understanding of service, community, and identity.

Visual media like movies, television, and advertising shapes our understanding of the world and the people in it. Our ideas of various professions and workplaces are deeply influenced by how media represents them. Veterans, and members of the armed services generally, are no exception to this rule. From “All Quiet on the Western Front” to “Dunkirk”, the vast array of professions, experiences, and members of the military are portrayed as soldiers in the heat of battle. Not only is this largely unrepresentative of the diversity within the military, but it reinforces a stereotype that military life is young men at war.

Collage of 4 images with veterans and service members in thier uniforms.

Credits (clockwise from top left): Adobe Stock/Bowery Image Group Inc./Stocksy, Adobe Stock/Cavan Images, Adobe Stock/roza, Adobe Stock/Hero Images.

Beyond the warrior stereotype

One of the major stereotypes in stock images about veterans and active service members is that they’re always more or less in the heat of battle. It’s part of what Michael Isom, member of Adobe’s Veteran Employee Network (VEN) with over 20 years of military service, calls the “warrior stereotype,” which depicts members of the military as “middle-aged, typical-height-and-weight men” who are generally in heroic-seeming combat roles like Green Berets or Navy SEALS.

As many veterans will point out, most roles in the armed services are far removed from the battlefield. This video, part of the PBS Veterans Coming Home series, explains how much of the military depends on the support of trained mechanics, engineers, supervisors, medical professionals, etc. While these roles may not be center stage in Hollywood dramas, it’s important for them to exist accurately in stock images — just the same as any other reality.

When they’re not on the front line, veterans or service members are often depicted in entertainment and advertising media as being defined by their trauma, PTSD, or their inability to return to civilian life. This can be just as damaging a stereotype because it reduces complex human beings, and the many ways they adjust to civilian life, into caricatures defined by combat, violence, and mental illness.

“There’s a lot of cognitive dissonance,” says Isom. “The general perception is that we [veterans] are ‘heroes’ but that veterans have ‘baggage’ and I think that’s a gross overgeneralization.”

This dichotomy between the warrior stereotype and the wounded veteran puts members of the military and veterans into two categories: either the superhero patriot (an unrealistic fantasy) or the broken soldier (a one-dimensional person defined by their trauma). This leaves little room for the vast spectrum of ways people who have served exist in the world around us — as family members, community leaders, coworkers, and so on.

When reflecting on what he sees unifying the diversity of veterans and service members in the world, Isom returns to a core value: selfless service. “This is true across military organizations,” he says, “putting others before yourself and showing up for the community.”

Credit: Adobe Stock/VIA Films.

Seeing the values behind the uniform

Like many identities, being a veteran isn’t something that’s always immediately visible. It’s not something people wear on their sleeves all the time. In stock images, where clarity is important, there’s a temptation to rely exclusively on markers like clothes or weapons. But these images often come off as a cliche.

“It’s unfortunate to say, ‘Hey, we need images of vets. The only thing we can use are external identity markers like uniforms, dog tags, tattoos,’” says James Slaton, Adobe employee and San Francisco site lead, Adobe VEN. To many veterans, these kinds of visual cliches can feel reductive and off-putting.

The reality is that veterans generally dress and look like anyone else. Vets might decide to grow beards, wear business suits or baggy clothes, and dye their hair. This unseen multiplicity presents a challenge for stock image-makers to represent veterans with sensitivity while still providing content that can be used by brands trying to depict veterans. “I see the complexity in trying to portray veterans in a non-stereotypical way,” Slaton reflects.

Images that feel rooted in values and action can help us imagine ways to expand the ways veterans and service members are seen. This MetLife video, for example, focuses on veterans’ capacity for entrepreneurship, leadership, and mutual care. Bank of America’s Veteran Entrepreneur Lending Program highlights entrepreneurial veterans with unexpected stories as well. And veterans outreach programs at companies like Ford and Boeing mix images of veterans in and out of uniform within the context of workplace values.

Beyond adding important and much-needed nuance and diversity to how we view veterans, images that go beyond the uniform reach people in a deeper and more personal place.

As a veteran, says Slaton, “I’m going to identify with a photo of someone who has confidence, strength, or resilience, whatever that looks like, because I identify with those values.”

Two images of men looking off to the distance smiling.

Credits (from left): Adobe Stock/Maskot, Adobe Stock/Hero Images.

Getting veterans behind and in front of the camera

As part of the Advocates program, Adobe Stock has established the Artist Development Fund, a $500,000 creative commission program that awards artists from traditionally underrepresented communities financial support to help them realize their creative vision.

Along with the other Adobe Stock Advocates program creative briefs, Veterans Return is more than just a call for more diverse, inclusive, and nuanced representations of veterans and service members. It’s also a call to empower veterans behind the camera to document their world and diverse communities. Representation along all parts of the creative process matter when it comes to enriching and expanding the visual landscape.

Contributors wanted: Get inspired with Veterans Return and other Adobe Stock Advocates program creative briefs. Then upload your best work to share your vision and sell your images on Adobe Stock.

Topics: Creativity, Photography, Video & Audio, Government, Creative Cloud,

Products: Creative Cloud, Stock,

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How Adobe powers 21st-century learning

How Adobe powers 21st-century learning

Small child touching cubes with light.

By Chitra Mittha

Posted on 08-11-2021

The realities of the modern workplace present new and unique challenges to traditional education paradigms. It wasn’t so long ago that schools taught a core curriculum of “essential knowledge,” along with hands-on skills that would prove useful across many disciplines. But facts and skills now age much more rapidly than they used to.

Today, a world of information is available on demand — yet much of that information is outdated or inaccurate. Digital fluency has become an absolute “must-have” in almost every industry — yet technologies and even entire sectors can become obsolete overnight, requiring workers to re-skill and change careers multiple times throughout their lives.

In response to these challenges, educators are turning increasingly to a framework of “21st-century learning,” focusing on skills and content that will equip students to survive and thrive in their future careers — not only in technical disciplines, but also in the ever-expanding range of fields that leverage digital platforms in their day-to-day workflows.

Let’s take a closer look at the ideas these teachers advocate — and how Adobe is helping bring those ideas to life in classrooms around the world.

What is 21st-century learning?

The term “21st-century learning” defines a range of core competencies designed to help students navigate today’s fast-changing world. This framework represents a shift away from the old paradigm of memorizing “important facts,” toward an increased emphasis on critical thinking, self-directed learning, productive collaboration — and, in particular, digital literacy.

This shift is a crucial one for several key reasons. Now that we have a world of data at our fingertips, memorized facts are far less useful than the practical ability to find and interpret applicable information. As technical knowledge rapidly grows outdated, career growth depends on staying curious and trying new approaches. And as social connectivity surrounds us 24/7, clear communication and agile cooperation have become increasingly vital life skills.

Many of today’s students already live with these realities, having grown up in a fluid and highly personalized digital ecosystem. That means 21st-century learning is crucial for teachers who seek to keep education engaging and relevant. The first step is to take stock of the skills most essential for today’s students — and look for ways to cultivate those skills in the classroom.

21st-century skills in education for students

  • Learning Skills: The 21st-century learning paradigm begins with the “four Cs” — communication, collaboration, critical thinking and creativity. In a world where most work is collaborative, students need to understand how to communicate their ideas and questions within a group and apply their knowledge and talent toward that group’s common goal. At the same time, students need to be able to think critically about new information and to synthesize their existing knowledge into creative new perspectives and solutions.
  • Literacy Skills: The “four Cs” break out into a wide range of specific applications. For example, effective critical thinking requires not just digital media literacy, but also broader informational literacy, as well as technological literacy. Students need to know how to recognize inaccurate or questionable information on social media, how to self-educate and perform research using reputable sources, and how to navigate today’s rapidly evolving technological universe to keep their knowledge and skills relevant.
  • Life Skills: At the same time, these practical skills have to be balanced with life skills. Students need to learn to be flexible enough to adapt plans in response to changing circumstances, while also knowing how to take initiative on starting projects, and motivate their team members to achieve a shared goal. In this age of distractions, students also need to learn how to maintain focus and stay on task. And since networking is critical for career growth, students need to know how to expand and leverage their social connections for everyone’s benefit.

How does Adobe drive 21st-century learning?

To help students develop 21st-century skills, teachers must cultivate digital fluency across a wide range of class subjects and content formats. In fact, a 2017 EDUCAUSE report found that digital literacy is a core competency for the modern workplace, where most job roles require at least a base-level understanding of digital content creation — and full digital fluency greatly enhances a student’s employability.

Recognizing the critical importance of digital literacy in 21st-century learning, Adobe has taken a proactive role in helping faculty utilize digital tools and content in their classrooms. For example, Adobe offers step-by-step guides to help teachers integrate digital assignments into lesson plans using the Creative Cloud platform. Adobe also makes it easier for remote learners to transition back to the classroom with paperless worksheets that replicate the assignment workflows they recognize from home.

The bridge to digital transformation

On a broader scale, digital classroom experiences are only one component of the overall journey toward digital transformation. By replacing paper-based processes and filing systems with digital tools and workflows, schools can streamline communications and operations, gain deeper insights into each student’s progress, and pinpoint opportunities to reduce costs while delivering more impactful education.

At the administrative level, for example, Adobe Acrobat and Adobe Sign, help make paperwork paper-free for K-12 administrators, by enabling parents to e-sign digital consent forms and liability waivers. These forms can be signed from any connected device, freeing parents of the burden of physically traveling to the school just to sign a piece of paper. What’s more, Adobe Sign automatically and securely stores final signed documents and audit trails of every transaction — making it easy for staff to manage, organize, and search for any document, while reducing risk.

By integrating 21st-century learning approaches and digitally transformed environments, schools can equip students to thrive in a diverse range of careers, throughout many decades to come.

Find out more about how Adobe technology can encourage digital literacy by visiting the Adobe for Academics website. And visit the Education Resource Hub to explore a wide range of resources focused on paperless approaches that underpin a successful digital transformation.

As always, feel free to get in touch with questions on how to bring digital literacy and transformations to life for you and your students and staff. We’re here to help!

Topics: Digital Transformation, Insights & Inspiration, Future of Work, Education, Document Cloud, Produc

Products: Document Cloud, Acrobat, Sign,

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Adobe announces Adobe Experience Cloud for Healthcare expanding digital transformation capabilities to patient experience

Adobe announces Adobe Experience Cloud for Healthcare expanding digital transformation capabilities to patient experience

Man having a video conference with his doctor.

By Tom Swanson

Posted on 08-10-2021

When it comes to healthcare, consumers expect the same personalized digital experiences they’ve become accustomed to in other aspects of their lives like shopping, online banking or booking travel.

Healthcare brands looking to become trusted partners for their patients and members need to provide contextually relevant experiences across multiple channels while safeguarding consumers’ personal data. Adobe is expanding the customer experience management capabilities in Adobe Experience Cloud to healthcare industry, with Adobe Experience Cloud for Healthcare. The comprehensive offering is HIPAA-ready and built on Adobe Experience Cloud applications, empowering healthcare companies to improve quality of care, reduce costs, and accelerate the transformation of digital care.

Secure and personalized digital experiences

The healthcare offering will include Adobe Experience Cloud applications that can comply with HIPAA (I.e., “HIPAA-ready”) such as Adobe Experience Platform, Adobe Real-time Customer Data Platform (CDP) and Adobe Journey Optimizer in early 2022. Current HIPAA-ready Adobe applications include Adobe Marketo Engage, Adobe Experience Manager as a Managed Service, Adobe Connect as a Managed Service, Adobe Sign and Adobe Workfront.

By expanding Adobe Experience Cloud capabilities for healthcare, payors, providers, life sciences and pharmacy companies can create and deliver personalized digital experiences that safely use personal data to inform real-time, omnichannel experiences.

Key capabilities of the offering aimed at empowering patients and members to more actively manage their health include:

  • Data-driven decisioning – Through Adobe Real-time CDP, Adobe will enable activation of integrated healthcare and consumer data to surface actionable insights and improve the patient and member experience. Unified patient data, updated in real-time, enable healthcare brands to create and deliver personalized recommendations and reminders tailored to individuals’ unique needs.
  • Adherence to industry standards – Adobe Experience Platform provides proprietary privacy, security, and governance infrastructure which are based on healthcare industry standards allowing for effective, meaningful and safe utilization of data for the right purpose, at the right time.
  • Healthcare and life sciences ecosystem integrations – Seamless integrations with industry data, technology and implementation partners, including Accenture, Deloitte, Microsoft and Veeva will empower healthcare companies to manage key sales and marketing workflows, as well as patient and member data, easily and securely. This helps healthcare companies to improve outcomes, reduce cost, and increase customer loyalty.

Leading healthcare brands are participating in an early access program designed to prioritize best-in-class experiences across healthcare and life sciences. Additional brands including Pfizer, Mercy Health, Roche Diagnostics, CommonSpirit and Change Healthcare already use Adobe Experience Cloud applications to transform the digital healthcare experience.

Topics: Digital Transformation, News, Healthcare, Experience Cloud,

Products: Experience Cloud, Experience Platform, Marketo Engage, Experience Manager, Sign, Workfront

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